Bill Moor Recognized as Top Manager

Bill Moor Recognized As One of LPL Financial’s Top Institution Program Managers

Bill MoorWilliam “Bill” L. Moor, Jr., president of Capital City Investments and Capital City Strategic Wealth located at Capital City Bank and Capital City Trust Company in Tallahassee, Fla., announced his inclusion in LPL’s Chairman’s Club. This elite award is presented to institution program managers who represent to less than 4% of the firm’s more than 21,000 LPL-affiliated advisors nationwide*.

“This is an impressive achievement that Bill has earned as a top performer and showcases his dedication to his clients and program,” said Pete Dorsey, LPL executive vice president, Institution Services. “It is an honor to support Bill with robust technology, integrated products and differentiated services so he can run a thriving practice. We wish Bill and his entire team continued success as they create meaningful impact in the lives of their clients.”

Moor joined Capital City Bank in 1987 and became president of Capital City Investments in 1995, is based in Tallahassee, Fla. Moor also became president of Capital City Trust Company in 2012, and Capital City Strategic Wealth in 2021. Capital City Investments advisors provide a full range of financial services, including retirement and financial planning, individual money management, individual stocks and bonds, mutual funds, annuities and more.

Moor is affiliated with LPL Financial, a leading wealth management firm. LPL provides the resources, tools and technology that support advisors in their work to enrich their clients’ financial lives.

About Capital City Bank Group, Inc.
Capital City Bank Group, Inc. (NASDAQ: CCBG) is one of the largest publicly traded financial holding companies headquartered in Florida and has approximately $4.5 billion in assets. We provide a full range of banking services, including traditional deposit and credit services, mortgage banking, asset management, trust, merchant services, bankcards, securities brokerage services and financial advisory services, including the sale of life insurance, risk management and asset protection services. Our bank subsidiary, Capital City Bank, was founded in 1895 and now has 58 banking offices and 89 ATMs/ITMs in Florida, Georgia and Alabama. For more information about Capital City Bank Group, Inc., visit

About LPL Financial
LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader in the markets we serve**, supporting more than 21,000 financial advisors, including advisors at approximately 1,100 institution-based investment programs and at approximately 500 registered investment advisor ("RIA") firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

*Achievement is based on annual production among LPL Advisors only.

**Top RIA custodian (Cerulli Associates, 2020 U.S. RIA Marketplace Report). No. 1 Independent Broker-Dealer in the U.S. (Based on total revenues, Financial Planning magazine 1996-2022). Among third-party providers of brokerage services to banks and credit unions, No. 1 in AUM Growth from Financial Institutions; No. 1 in Market Share of AUM from Financial Institutions; No. 1 in Market Share of Revenue from Financial Institutions; No. 1 on Financial Institution Market Share; No. 1 on Share of Advisors (2021-2022 Kehrer Bielan Research & Consulting Annual TPM Report). Fortune 500 as of June 2021.

LPL and its affiliated companies provide financial services only from the United States.

Throughout this communication, the terms “financial advisors” and “advisors” include registered representatives and/or investment adviser representatives affiliated with LPL Financial LLC, an SEC registered broker-dealer and investment adviser.

Capital City Bank, Capital City Investments, Capital City Strategic Wealth, Capital City Trust Company and LPL Financial are separate entities.

Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. Capital City Bank and Capital City Investments are not registered as a broker-dealer or investment advisor. Registered representatives of LPL offer products and services using Capital City Investments, and may also be employees of Capital City Bank. These products and services are being offered through LPL or its affiliates, which are separate entities from, and not affiliates of, Capital City Bank or Capital City Investments. Securities and insurance offered through LPL or its affiliates are:

Not FDIC Insured · Not Bank Guaranteed · May Lose Value
Not Insured by Any Federal Government Agency · Not a Bank Deposit